11 Best Fresha Alternatives to Consider in 2026

Quick Summary

This guide reviews 11 Fresha alternatives to handle all your self-care business needs from booking appointments to scheduling and managing clients in 2026. We have collected these result-driven tools to suit your diverse business needs, with EnvisionNow leading the list. This article gives you a breakdown of each software alternative, its pros and cons, and pricing to help you decide what works best for your business growth.

Looking for Alternative Booking Platforms to Scale Your Beauty Business in 2026?

Fresha is a software management platform for self-care businesses seeking an all-in-one platform for scheduling, booking, and client management. It offers marketing tools in its marketplace and other branding features for scheduling and appointments.

However, its features can be quite limiting, especially if you’re a fast-growing business seeking a platform that offers greater ownership and multi-location services. 

More explicitly, your marketing and branding are most efficiently handled through the Fresha marketplace, which might make you dependent on it, inevitably limiting your brand control. Also, the software charges a fee per team member and commissions as you grow, which makes it expensive for a developing business. 

In this article, we explore 11 Fresha alternatives for your beauty business in 2026 that offer greater scalability and flexibility. We’ve highlighted details on their features, pricing, and how they best suit your business.

Why Listen to Us

At EnvisionNow, we have helped many service-based businesses effectively manage schedules, enhance productivity, and improve client retention by 90%. Therefore, our perspective is based on our experience with booking systems, clients, and the need for a system that can withstand real-world challenges with teams and clients. 

What Is Fresha?

Source: Fresha 

Fresha is a cloud-based management software used primarily by salons, spas, and wellness businesses to streamline operations. It offers features essential for managing appointments, accepting payments in various forms, and marketing your business on their marketplace.

Key Features 

• Marketplace exposure: Fresha offers you a listing in its in-app consumer marketplace to help with marketing and client acquisition 
• Online booking: Your clients can book services via a customizable booking page or through the marketplace.
• Point of sale (POS): It includes built-in payment processing and checkout, supporting card and contactless payments.
• Automated reminders: Clients receive email and SMS confirmations upon booking to stay informed about their appointments.

Pricing 

As of January 2026, Fresha charges a monthly subscription fee starting at $19.95 for the independent plan and a one-time setup fee of $14.95 per bookable team member. You can also get a custom rate if you’re an enterprise with larger operations,  and the fees vary by region.

Pros

• It has an easy-to-use interface for both businesses and clients with customizable designs and navigable features.
• Fresha marketplace helps you acquire clients, giving your business more visibility and boosting sales.
• It enables you to keep track of your bookings and appointments and schedule accordingly.
• Online bookings through the software are free, whether they come directly or via Facebook, Instagram, or Google.
• Clients get automated email notifications and confirmations for their bookings.

Cons

• Fresha charges a fee for new clients obtained through the marketplace, calculated based on the bookings each new client makes.
• You have limited control over branding and advanced workflows. You may also be limited to using Fresha tools, as there’s limited integration with other platforms.
• It may become expensive to use, as the subscription fee is charged per team member. There are also other commissions, such as for add-ons and new clients. 
• Clients have to create an account with Fresha to book an appointment with your business.

Why Look Beyond Fresha in 2026?

The self-care industry is vast and evolving, and so is the rise in platforms supporting growing businesses in this field. Clients love a great experience, and companies are discovering how to achieve it through automated systems. 

Fresha is one of the software platforms that help businesses in this regard. However, one of the biggest concerns you might have with Fresha is its complex integration and the lack of complete control over your brand. With its marketplace-driven model, Fresha gives you one foot up in visibility. Still, it might also make you dependent on third-party platforms and limit your ability to scale for business growth. 

As such, you might want to consider other booking platforms that offer more robust multi-staff workflows, deeper integration with accounting and marketing, and greater ownership and reporting for better insights and business growth.

A Comparison of the Top 11 Fresha Alternatives in 2026

1. EnvisionNow

EnvisionNow is the best Fresha alternative for growing salons that want more control over scheduling, client experience, marketing automation, reporting, and multi-staff workflows. The software supports broader workflow management by integrating features such as all-in-one scheduling, client communication, and automated marketing, all suited to your salon’s growth.

The platform is excellent for businesses with a growing team and a more expanded workflow, especially when managing multiple services and workflow automation. It offers seamless integrations with Canva, Vish, SalonInteractive, Intuit QuickBooks, WooCommerce, and Tippy.

Key Features

• Branding and marketing: The software includes an AI-powered marketing suite to ease client acquisition, booking, and client retention.
• Online booking: It offers a branded online booking system to prevent double bookings and no-shows, with automated appointment reminders.
• Optimize the client experience: From a custom mobile app to personalize the client experience to a digital form for feedback and waivers, EnvisionNow ensures you make the most of the software and optimize your operations.
• Team coordination and communications: Have a growing team? EnvisionNow coordinates its schedules and syncs workflows to keep everyone on the same page.
• Payment: The software offers your client multiple payment options and lets you track payments in one place. You also get a seamless point-of-sale system that helps maximize efficiency.
• Customer support: Get swift responses and answers from our support team via phone, email, or chat.

Pricing

EnvisionNow offers transparent subscription pricing tailored to your unique needs, business size, and what’s best for you. You can choose the standard fee of $99/month, best for one user or an independent professional, the Amplify plan for $299/month, or the ultimate plan for $449/month. 

Pros

• Offers a robust system for growing teams
• Automates personalized messages to client   s and schedules appointment reminders
• Offers digital forms for client waivers and feedback surveys to improve client experience
• Creates a VIP client experience featuring memberships and loyalty programs
• Offers different payment methods for clients, processes payments, and tracks inventory in the same software
• Provides an ROI calculator to measure your business performance and growth
• Syncs team operations with Google calendars, Outlook, and more for employee management

Cons

• It is best if you’re a developing business with a wide prospect for growth. However, it may be more than you need if you’re solo and only want a basic booking software.

2. Square Appointments 

Square Appointments is a booking and scheduling tool designed primarily for service-based businesses. It is a good Fresha alternative for growing salons, but not suitable for large teams. It is an offshoot of Square, which in itself is wired towards helping business owners process payments. It integrates with WooCommerce, Wix, GoDaddy, QuickBooks, MailChimp, and more.                                                                                                                                                                                           

Key Features

• Integrated scheduling and payment system: It allows you to take deposits, process payments, and handle cancellations while booking appointments in one system
• Online booking sites: The software offers you an easy-to-use and customizable booking site to help you accept or decline appointments with ease
• Automated reminders and messages: Sends clients automated reminders and message confirmations about appointments to reduce last-minute cancellations and no-shows
• Staff management: Clients can specifically book particular team members, and each team member will have their calendar synced with others’ to ensure coordination.
• Mobile app access: Track scheduling, payments, and all your business operations from anywhere with the mobile app.

Pricing

Square Appointments offers pricing tiers based on your business size and team. It has a square free plan for solo professionals; a square plus plan for $49/month, and a square premium plan for $149/month.

Pros

• Integration with Square POS and other payment tools
• Offers a seamless onboarding setup with a customized booking site
• No additional marketplace commissions or hidden fees
• Cost-effective and reliable scheduling for small teams and solo professionals
• Mobile app access for everyday use

Cons

• Not ideal for mobile operations or multi-location enterprises
• The operational and reporting features are pretty basic compared to other platforms like EnvisionNow
• Might not accommodate larger team needs as the business grows

3. Setmore

Setmore is designed for small self-care companies seeking easy-to-use alternatives to salon booking software that minimize operational complexity. If you’re a solo professional or a small team looking for an affordable software with quick setup and basic features, this is a viable option. But it may be less helpful for your businesses if it requires advanced reporting, complex service configurations, or multi-location management.

Setmore offers integrations with Facebook, Instagram, Square, Stripe, PayPal, WordPress, and Wix, amongst others.

Key Features

• Online booking page: Offers you a shareable online booking page that can be integrated with social platforms
• Automated reminders and emails: They give follow-ups on client appointments by automating reminders and emails
• Team collaboration tools: Individual team members have their calendars, which sync with their working hours and team operations
• Video appointments: The software integrates Zoom and Google Meet for virtual services.
• Calendar sync: Coordinates all your workflows through a two-way sync with Google Calendar

Pricing

Setmore offers a free plan with basic features and a pro version for $12/month with all features unlocked.

Pros

• Provides a generous free plan for small teams and solo practitioners
• Easy onboarding process with an intuitive interface and quick setup
• Supports both in-person and virtual appointments for businesses with mobile stores
• Budget-friendly and basic scheduling software for small teams and solo business owners

Cons

• Limited customization and features for advanced workflows
• Not suitable for rapidly growing and multi-location businesses
• The depth of the features might be restrictive for team growth

4. GlossGenius

GlossGenius is also a scheduling software, like Fresha, with essential booking features. One feature you might like is its visually appealing storefront. It has basic features for client management, scheduling, and obtaining reports/analytics for business growth, but is otherwise limited. It offers integrations with Google, Outlook, iCal, and Stripe. 

Key Features

• Customizable booking site: It offers you a custom storefront for clients’ bookings
• Built-in payments: Integrate payment platforms, which contain different payment methods, all in one place
• Waitlist: This helps you handle late cancellations by tracking clients’ waitlist preferences. 
• Marketing tools: Marketing tools such as text marketing, promos, and follow-ups are some of the features the software offers
• Client management: You can manage your clients’ profiles and information with the booking history and notes

Pricing

It gives you a free trial, then different price tags starting from $28/month to $168/month

Pros

• Offers a polished and customized brand booking experience
• Gives you a firm grasp of your client base through strong client communication tools (SMS/email)
• Less complicated and quick onboarding, given its intuitive interface
• An excellent choice for independent beauty pros

Cons

• Does not support complex team scheduling, such as with a large team
• It’s not designed for enterprise operations
• Most of its features are basic compared to platforms like EnvisionNow

5. Booksy

Booksys is a booking platform tailored for both service professionals and clients seeking personal care services. It helps both sides meet their needs by assisting clients in finding, booking, and paying for services while listing your service on its marketplace. However, the marketplace reach is limited onlyto people in your local area. 

Booksy integrates with platforms like Google Calendar, WordPress, Wix, and social media platforms such as Instagram and Facebook.

Key Features

• Marketing and booking app: The app brings clients who need your services closer to you through the Booksy marketplace
• Easy scheduling: It’s mostly a mobile software, so it makes scheduling very easy 
• In-App transactions: Clients can pay for your service directly through the app
• Automated reminders: Remind clients of their bookings and appointments through computerized messages to avoid disappointments

Pricing

Booksy typically charges a monthly subscription of $29.99/per month and an additional $20/month for each new member/user you add.

Pros

• Its discovery features help attract new clients in your area
• The mobile-app experience makes it easier to use and aligns with modern consumer behavior
• Easy to book appointments and pay for services

Cons

• The marketplace may be competitive with other nearby service providers
• Not designed for a large team or moving business
• The subscription fees and user add-ons may increase and become costly over time

6. Vagaro 

Vagaro is a business management platform if you’re looking for a scheduling platform like Fresha that offers a bit more than just appointment booking. It provides scheduling features, POS, client management, basic marketing tools, and reporting/analytics in a single interface. Vagaro offers integrations including Instagram, Facebook, QuickBooks, Xero, and Data Lake. 

Key Features

• Online booking & calendar management: This software makes setting up your booking site easier by providing custom booking pages that clients can access directly from your website or social media.  
• Point of sale (POS): You can process payments, and clients can use the software’s checkout option.
• Client management (CRM): Allows you to track client history and preferences through bookings and appointments 
• Email & SMS marketing: Sends clients automated reminders, promotions, and campaigns for your business

Pricing

Vagaro offers a basic fee of $23.99/month for a one-location enterprise. It also provides for custom pricing for a multi-location enterprise.

Pros

• Integrates an all-in-one management tool for all your client appointments, POS, client management, and marketing in one software
• A one-time monthly subscription pricing with no additional or hidden fees or commission.
• Keeps you on track with all your business processes through strong reporting and business analytics features
• Best suited for small-to-medium businesses

Cons

• Certain features may be limited for large or complex teams 
• Its marketing and automation functions may not be highly advanced 

7. Acuity scheduling

Acuity Scheduling, like the others, is a flexible appointment-booking alternative with features mostly suited for small teams that want to manage availability, forms, and bookings. It’s used commonly by wellness professionals and self-care services and integrates with Squarespace, FreshBooks, Zoom, ReferralCandy, Stripe, etc. 

Key Features

• Availability controls: Allows you to define when you’re precisely available for bookings, to take control of your calendar, and track bookings.
• Automated appointment bookings: Clients can easily cancel or reschedule their appointments. Also, they send clients automated reminders. 
• Third-party app integrations: Integration with Stripe, PayPal, Zoom, and Google Calendar. 

Pricing 

Pricing for Acuity Scheduling starts at $20/month and goes up to $61/month for a larger plan, with custom pricing for enterprises.

Pros

• The software offers a highly customizable scheduling logic
• Integrations with other platforms to provide virtual services 
• Availability control to take charge of how and when clients can book you
• Automated appointment bookings for canceling, scheduling, and reminders

Cons

• Limited offers for large teams and location management
• Has only basic reporting and operational visibility
• Most suited for small teams

8. SimplyBook.Me

SimplyBook.me is a customizable booking platform that lets you control how clients book your services. It is used among self-care professionals and is also supported internationally. One major issue, however, is that the interface is complex to navigate. It offers integrations with social media platforms such as Instagram and Facebook, as well as with Google Meet, Microsoft 365/Teams, Zoom, MailChimp, Stripe, PayPal, and more.

Key Features 

• Service categories and custom booking sites: Makes booking seamless by putting your services into different categories and allowing clients to choose appropriately.
• Memberships, gift cards, and promo codes: Restricts particular services to certain members using the membership feature and awards gift cards and promo codes to deserving clients.
• Multilingual and international payment support: Supports payment across specific international payment platforms.

Pricing

SimplyBook.me offers a free tier with limited bookings and paid monthly plans which range from €9.9 to €59.9. There’s also custom pricing for enterprises.

Pros

• Offers a customizable booking platform
• Works across different jurisdictions and is thus best for global businesses 
• Flexible features and integrations

Cons

• The interface may be complex to navigate 
• Limited operational and performance analytics
• Not ideal for large teams or multi-location growth

   

9. Timely 

Timely focuses on staff coordination and is a good pick as a salon booking software alternative if you are looking to majorly control bookings and payments. It helps small teams with a shared calendar to book appointments across the board. You can connect to Google Calendar, Xero, QuickBooks, MailChimp, and Zapier.

Key Features

• Multi-staff scheduling: Keeps the team organised with staff dashboards, timesheets, and shared calendars.
• Stock management and inventory tools: Helps with stock management and inventory.
• Reports and analytics: Gives you insights based on clients’ activities and bookings to help make informed business decisions.

Pricing

Timely uses a monthly subscription model priced per staff member from $26 to $46.

Pros

• Provides a clean interface with a visible calendar containing bookings and schedules
• Each staff member’s scheduling and availability are unified within the system
• Reminders to clients of their appointments, to reduce cancellations 

Cons

• The services have limited customization 
• Its reporting feature is not as in-depth as larger platforms 
• Not built for complex workflows 

10. Appointy

Appointy is a scheduling platform alternative if you offer multiple service types, including appointments, classes, and group sessions. It’s best for self-care businesses in search of easy-to-use websites for conversions and appointments, but it might be limited in the depth of its features. It allows you to connect to Zoom, Stripe, Google Calendar, and Outlook.

Key Features

• Bookings and classes: Offers booking features and online class scheduling for multi-service businesses.
• Multi-scheduling options: Clients can book appointments, and you can schedule classes and activities within the system.
• Payments: Integrated payment processes.

Pricing

Appointy offers a free version with limited features, as well as paid versions starting from $29.99 to $99.99. 

Pros

• Supports multi-service systems and diverse booking formats
• Better than basic calendar schedulers 

Cons

• Interface might seem overwhelming and cluttered
• The features are basic, and the operations are limited  

11. Zenoti Go

Zenoti Go is a platform for small, growing businesses. It is designed for salons, spas, and other self-care companies looking to digitize their operations and scale up. It is equipped with the necessary scheduling features and payment gateways for ease of use. It only offers in-app integrations such as Zenoti payments.

Key Features

• Online booking: Offers a branded, scalable booking platform that makes it easy for clients to book anytime.
• Point of sale: Guests enjoy self-service POS systems, which speed up interactions.
• Gift cards and referrals: You can create gift cards that align with your brand, which the client can purchase anytime and anywhere.

Pricing 

Zenoti’s pricing depends on the type of business you’re offering, whether it is a salon, spa, barbershop, Medspa, or fitness. The prices are custom-based and depend on your business needs.

Pros

• Provides a simple setup and onboarding process
• A navigable and clean interface that makes the site easy to use 
• Pricing is based on your needs and features

Cons

• Offers minimal reporting and analytics for your operations
• It might seem restrictive for growing businesses

What Fresha Alternative to Choose  

Fresha remains a good booking platform for self-care businesses. However, other platforms offer features that may be better suited to your business needs. The 11 alternatives covered in this article give you a wide range of choices. 

Ultimately, the right choice of platform will depend on your pain point, growth plans, and the operations you seek to automate. If you plan to stay solo or only need a lightweight scheduling tool, options like Acuity Scheduling or Setmore are usually sufficient. However, EnvisionNow is the best Fresha alternative to consider if you seek ownership, deeper workflows, automation, and multi-location readiness. You can start now by scheduling a demo and getting ahead with a more scalable booking platform to drive business growth in 2026.

FAQs

1. What Should Growing Teams Look for in a Fresha Alternative?

You should look for booking software that supports complex workflows among different team members and tools that help with marketing and visibility. 

2. Are There Alternatives to Fresha That Have All the Best Features?

There is no perfect software, as all the alternatives mentioned have specific flaws. However, you can get close to having an all-in-one software solution. For instance, EnvisionNow provides essential tools and features for everything from booking to client feedback.

3. What Fresha Alternatives are Free?

There are a few booking platforms that offer free plans, but with limited features. Some of them include Setmore, Simply Book.me, and Appointy.