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Here are some tips on how to use your salon software to attract Gen Z clients:
Attracting Gen Z clients to your salon is crucial for the growth of your business. Generation Z consists of the demographic born after the Millennial generation. While they may be some of your youngest customers, maxing out around 26 or 27 years old, they could become the majority of your clientele. With the rise of technology, these clients expect a modern, technology-focused salon experience. This is where your salon software comes in. By utilizing the features of your salon software, you can make your salon more appealing to Gen Z clients and increase your customer base.
Online Booking
We have all heard about how much the younger generations strive to avoid every phone call possible. Gen Z clients are tech-savvy and want the convenience of booking appointments online. By having an online booking system integrated into your salon software, clients can easily book appointments at their convenience, saving time and effort.
Personalized Experience
Utilize the client management system in your salon software to gather information on your clients. You can incorporate client forms in your online booking process that collect more information to understand your client’s preferences. This information will be loaded directly into the client’s profile so you can personalize their experience, making them feel valued and appreciated. This is important to Gen Z clients who seek out customized, unique experiences.
Mobile App
Offer a branded mobile app to your clients, allowing them to book appointments, view their history, and stay up-to-date on promotions and special offers. This not only makes the process more convenient for the client but also helps them feel connected to your salon.
Reputation Management
Integrating your salon software with social media platforms such as Facebook and Instagram can help you reach a larger audience and engage with Gen Z clients. Share updates on promotions, new services, and events on your social media platforms to keep your clients informed and interested. With our reputation management software, you can monitor all reviews and feedback about your salon across multiple platforms. Many Gen Z clients will be referencing reviews when selecting the local businesses to visit.
Customer Feedback
Encourage clients to leave reviews and provide feedback through your salon software. Gen Z clients value transparency and honesty, and by providing a platform for them to share their thoughts and experiences, you can build trust and establish a positive reputation. Along with exploring reviews, Gen Z clients are likely to listen to a peer recommendation, so ensure you have a strong client referral program to inspire clients to gush about their experiences.
Salon software can empower your salon to tempt more Gen Z clients to walk through your salon doors. By offering a convenient, personalized and technologically-advanced experience, you can keep your clients happy and grow your business. Gen Z is more focused on engaging brands on Tik Tok, Instagram and Snapchat rather than Facebook and Pinterest. When trying to attract more Gen Z clients, focus more on these platforms. Consider the environment and ambiance of your salon and how it reflects your brand. You can tweak a few things around your salon to develop it into a Gen Z self-care paradise.
Sources:
https://salonspanetwork.org/gen-z-clients-are-headed-for-your-salons/
