INTRODUCTION
PatientNow, LLC (“PatientNow,” “we” or “us”) wants you to be familiar with how we collect, use, and disclose information. This Privacy Policy describes our practices in connection with information that we collect through:
- This website operated by us from which you are accessing this Privacy Policy;
- Our social media pages that we control from which you are accessing this Privacy Policy;
- Software applications made available by us for use on a SaaS basis or through our website (the “Apps”);
- HTML-formatted email messages that we send to you that link to this Privacy Policy or other communications we have with you; and
- Offline business interactions you have with us.
PERSONAL INFORMATION
“Personal Information” is information that identifies you as an individual or relates to an identifiable individual. We collect Personal Information through or in connection with the Services, such as:- Name
- Contact information, such as address, email address, and phone number
- IP address (we may also derive your approximate location from your IP address)
Collection of Personal Information
We and our service providers collect Personal Information in a variety of ways, including:- Through the Services.
- From Other Sources.
- We receive your Personal Information from other sources, such as publicly available databases, social media platforms, and joint marketing partners.
- If you connect your social media account to your Services account, you will share certain Personal Information from your social media account with us, including your name, email, photo, connections, and any other information that may be accessible to us.
Use of Personal Information
We and our service providers use Personal Information for the following purposes:- Providing the functionality of the Services and fulfilling your requests.
- To provide the Services’ functionality to you, such as arranging access to your account, supporting your product and service needs and providing recommendations.
- To complete your transactions and verify your information.
- To provide you with customer service, respond to your inquiries, and fulfill your requests.
- To send administrative information to you, such as changes to our terms, conditions, and policies.
- To allow you to share information with other prospective customers.
- Providing you with our marketing materials and facilitating social sharing.
- To send you marketing related emails and other information, such as literature on products and services, updates, new features, and new opportunities.
- Analyzing Personal Information for business reporting and providing personalized services.
- To analyze or predict our users’ preferences in order to prepare aggregated trend reports so we can improve our Services.
- To better understand your interests and preferences, so we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.
- To better understand your preferences so we can deliver content we believe will be relevant and interesting to you.
- Aggregating and/or anonymizing Personal Information.
- We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose, as it no longer identifies you or any other individual.
- Accomplishing our business purposes.
- For data analysis, such as to improve the efficiency of our Services.
- For audits, to verify that our internal processes function as intended, and to address legal, regulatory, or contractual requirements.
- For fraud prevention and security monitoring purposes, including to detect and prevent cyberattacks or attempts to commit identity theft.
- For developing new products and services.
- For enhancing, improving, repairing, maintaining, or modifying our current products and services, as well as undertaking quality and safety assurance measures.
- For identifying usage trends, such as understanding which parts of our Services are of most interest to users.
- For determining the effectiveness of our promotional campaigns, so we can adapt our campaigns to the needs and interests of our users.
- For operating and expanding our business activities.
Disclosure of Personal Information
We disclose Personal Information:- To our third-party service providers, to facilitate services they provide to us.
- These can include providers of such services as website hosting, data analysis, payment processing, order fulfillment, fraud prevention, information technology and related infrastructure provision, customer service, email delivery, and auditing.
- By using the Services, you may elect to disclose Personal Information.
- On message boards, chat, profile pages, and other services to which you are able to post information and content. Any information you post or disclose through these services may be available to other users.
- Through your social sharing activity. If you connect your Services account to your social media account, you will share information with your friends associated with your social media account, with other users, and with your social media account provider. By doing so, you authorize us to facilitate this sharing, and you understand that the use of shared information will be governed by the social media provider’s privacy policy.
Other Uses and Disclosures
We may also use and disclose Personal Information as we believe to be necessary or appropriate: (a) to comply with applicable law, to respond to requests from public and government authorities, to cooperate with law enforcement, and for other legal reasons; (b) to enforce our terms and conditions; and (c) to protect our rights, privacy, safety, or property, and/or that of you or others. We may use, disclose, or transfer Personal Information to a third party in connection with any proposed or actual reorganization, bankruptcy, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our assets or stock.OTHER INFORMATION
“Other Information” is information that does not reveal your specific identity or directly relate to an identifiable individual. We and our service providers may collect and use Other Information in a variety of ways, including:- Your browser or device.
- Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, and Internet browser type and version. We use this information to ensure that the Services function properly.
- Your use of the Apps.
- When you download and use one of our Apps, we and our service providers may track and collect App usage data, such as the date and time the App on your device accesses our servers and what information and files have been downloaded to the App based on your device number.
- Cookies, pixel tags, and similar technologies.
- Please read our Cookie Policy for details on how we use cookies, pixel tags, and similar technologies. In addition to the details set forth in our Cookie Policy, we may use such technologies to track the actions of our email recipients, measure the success of our marketing campaigns, and compile statistics about use of the Services and response rates.
- We use third-party advertising companies to serve ads regarding goods and services that may be of interest to you when you access and use the Services and other websites or online services. You may receive ads based on information relating to your access to and use of the Services and other websites or online services on any of your devices, as well as on information received from third parties. These companies place or recognize a unique cookie on your browser (including through the use of pixel tags). They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop. If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, please visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/#/.
Uses and Disclosures of Other Information
We may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, we may use and disclose it for the purposes for which we use and disclose Personal Information, as detailed in this Privacy Policy. In some instances, we may combine Other Information with Personal Information. If we do, we will treat the combined information as Personal Information as long as it is combined.SECURITY
We seek to use reasonable organizational, technical, and administrative measures to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contact Us” section below.RETENTION PERIOD
We retain Personal Information for as long as needed or permitted to fulfill the purpose(s) for which it was obtained, including to satisfy any legal, compliance, accounting, or reporting requirements, and consistent with applicable law. The criteria used to determine our retention periods include:- The length of time we have an ongoing relationship with you;
- Whether there is a legal obligation to which we are subject, such as to keep transaction records for a certain period of time; or
- Whether retention is advisable in light of our legal position, such as in regard to applicable statutes of limitations, litigation, or regulatory investigations.
THIRD-PARTY SERVICES
This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating a website or service to which the Services link. The inclusion of a link on the Services does not imply our endorsement of the linked site or service. In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, Apple, Google, Microsoft, RIM, or any other social media platform, operating system provider, app provider, wireless service provider, or device manufacturer, including with respect to any Personal Information you disclose to other organizations through or in connection with our Apps or our Social Media Pages.YOUR CHOICES
If you no longer want to receive marketing related emails from us on a going-forward basis, you may opt out by using the unsubscribe link provided at the bottom of each such email. If you opt out, we may still send you important administrative messages, from which you cannot opt out. If you prefer that we discontinue sharing your Personal Information on a going-forward basis with third parties for their direct marketing purposes, you may opt out of the sharing by contacting us at compliance@patientnow.com. You can update your Personal Information by contacting customer service at compliance@patientnow.com. For California, Colorado, Connecticut, Utah, and Virginia residents: Please see “Additional Information for Residents of California, Colorado, Connecticut, Utah, and Virginia,” below, for additional information about your rights. For Nevada residents: To opt out of the sale of your Personal Information, if applicable, please email us at compliance@patientnow.com.USE OF THE SERVICES BY MINORS
The Services are not directed to individuals under the age of thirteen (13), and we do not knowingly collect Personal Information from such individuals.JURISDICTION AND CROSS-BORDER TRANSFER
We are located in the United States. We may store and process your Personal Information in any country where we have facilities or in which we engage service providers. By using the Services, you understand that your information will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country.SENSITIVE INFORMATION
Unless we request it, we ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., Social Security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, or criminal background) on or through the Services or otherwise to us.THIRD-PARTY PAYMENT SERVICE
The Services may provide functionality allowing you to make payments using a third-party payment service with which you have created your own account. When you use such a service to make a payment to us, your Personal Information will be collected by such third party and not by us and will be subject to the third party’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, any such third party’s collection, use, or disclosure of your Personal Information.UPDATES TO THIS PRIVACY POLICY
The “UPDATED” or “LAST UPDATED” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Services.CONTACT US
If you have any questions about this Privacy Policy, please contact us at compliance@patientnow.com or at PatientNow, LLC Attention: CFO 6833 South Dayton Street, Suite 1016 Greenwood Village, CO 80112 Telephone: (800) 436-3150 Because email communications are not always secure, please do not include credit card or other sensitive information in your emails to us.ADDITIONAL INFORMATION FOR RESIDENTS OF CALIFORNIA, COLORADO, CONNECTICUT, UTAH, AND VIRGINIA
This section supplements the above Privacy Policy and provides additional details regarding our collection, use, and disclosure of Personal Information relating to residents of California, Colorado, Connecticut, Utah, and Virginia. Collection, Disclosure, Sale, Sharing, and Processing of Personal Information The following chart details which categories of Personal Information we collect, process, and disclose, including for purposes of targeted advertising.Categories of Personal Information | Disclosed to Which Categories of Third Parties for Operational Business Purposes | Sold to Which Categories of Third Parties | Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising | Processing Purposes (see “Use of Personal Information” above for a detailed description of each Processing Purpose) |
Identifiers, such as name, contact information, online identifiers, and account credentials | Our service providers | None | Ad networks and social media platforms | • Providing the functionality of our Services and fulfilling your requests • Providing you with our marketing materials and facilitating social sharing • Analyzing Personal Information for business reporting and providing personalized services • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes |
Personal information as defined in the California customer records law, such as name, contact information, and payment information | Our service providers | None | Ad networks and social media platforms | • Providing the functionality of our Services and fulfilling your requests • Providing you with our marketing materials and facilitating social sharing • Analyzing Personal Information for business reporting and providing personalized services • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes |
Commercial information, such as transaction information and purchase history | Our service providers | None | Ad networks and social media platforms | • Providing the functionality of our Services and fulfilling your requests • Providing you with our marketing materials and facilitating social sharing • Analyzing Personal Information for business reporting and providing personalized services • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes |
Internet or network activity information, such as browsing history and interactions with our website | Our service providers | None | Ad networks and social media platforms | • Providing the functionality of our Services and fulfilling your requests • Providing you with our marketing materials and facilitating social sharing • Analyzing Personal Information for business reporting and providing personalized services • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes |
Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics | Our service providers | None | Ad networks and social media platforms | • Providing the functionality of our Services and fulfilling your requests • Providing you with our marketing materials and facilitating social sharing • Analyzing Personal Information for business reporting and providing personalized services • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes |
Individual Rights and Requests
Subject to applicable law, you may make the following requests:- You may request to know whether we process your Personal Information and to access such Personal Information.
- If you are a California resident, you may request the following information:
- The categories of Personal Information we collected about you and the categories of sources from which we collected such Personal Information;
- If you are a California resident, you may request the following information:
-
-
- The business or commercial purpose for collecting, selling, or sharing Personal Information about you;
-
-
-
- The categories of Personal Information about you that we sold or shared and the categories of third parties to whom we sold or shared such Personal Information; and
-
-
-
- The categories of Personal Information about you that we otherwise disclosed and the categories of third parties to whom we disclosed such Personal Information.
-
- You may request to correct inaccuracies in your Personal Information.
- You may request to have your Personal Information deleted.
- You may request to receive a copy of your Personal Information, including, where applicable, in a portable format.
- You may request to opt out of the “sale” of your Personal Information.
- You may request to opt out of targeted advertising, including the “sharing” of your Personal Information for purposes of cross-context behavioral advertising.
Appeal Process
If you are a resident of Colorado, Connecticut, or Virginia and we refuse to take action on your request, you may appeal our refusal within a reasonable period after you have received notice of the refusal. You may file an appeal by contacting us at compliance@patientnow.com.Authorized Agents
If an agent would like to make a request on your behalf as permitted under applicable law, they may use the submission methods outlined above. As part of our verification process, we may request that the agent provide proof concerning their status as an authorized agent. In addition, we may require that you verify your identity as described above or confirm that you provided the agent permission to submit the request.De-Identified Information
If we maintain or use de-identified information, we will continue to maintain and use it only in a de-identified fashion and will not attempt to re-identify the information.COOKIE POLICY
This cookie policy ("Cookie Policy") describes the use of Cookies (as defined below) by Patient Now, LLC (“Patient Now," "we," "us," or "our," if not explicitly referring to one company”), on its website located at www.PatientNow.com (“Sites”). Please remember that your use of the Sites is at all times subject to the Website Terms and Conditions and Privacy Policies located at each respective website. Any terms we use in this Cookie Policy without defining them have the definitions given to them in the Website Terms and Conditions and the Patient Now Privacy Policy.